This week in lab, we learned about search engine optimization. I had no clue what this meant until I did a little bit of research and found that it is extremely helpful. I always noticed keywords when I searched for things on google and bing. I noticed that it would pull up articles and pages related to the words I typed in the search bar.
After learning about SEO, I knew that I definitely wanted to use it on my page. I will make sure that my titles on my page are specific so that when people search for those terms my page will be one of the many that pop up. Hopefully, people will click on my site and the traffic will increase.
I will also make sure that my site is easy to navigate. According to Google’s SEO starter guide, “Navigation is very important for search engines. The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important (https://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf). If my page is confusing then people might leave it without trying to figure it out or even trying. That is definitely not what I want. I want people to be able to find the things that they are looking for with zero trouble.
I will also make sure that my site has quality content and is interesting. The Google SEO starter guide says, “Interesting sites will increase their recognition on their own. Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it.”
One of the disadvantages to SEO is that your competitors will be able to find your site with ease and step up their game to compete with you. More than just a person’s target audience will see it. This may be good at times, but it can also be problematic.